Well this post isn’t as much of a post about THIS podcast as much as it is about podcasting in general. I just read that Podshow report-ably laid off one third of its staff. For those of us in this ‘biz’ such as myself, this comes as a bit of a shock I have to say.

Podshow was founded by Adam Curry and Ron Bloom a few years ago and for me anyway has always been the ship in the front of the pack heading face first into the ’storm’ if you will of this new frontier; So I (and I’m sure many others) have been keeping close watch on Podshow’s progress as a test of just how warm this water was to this new medium of content delivery.

Podshow’s (alleged) news and subsequent site changes come as a reminder that the number one user demanded content is online video that streams effortlessly. Even going to iTunes and subscribing for the majority of America is still too much of a chore. Hence we echo back to main stream’s ease of content delivery as a successful business model in this area.

It just should be that way with podcasting too.

Capt’n Chris

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